It’s all well and good being able to tell your customers when their delivery has left your warehouse or depot. Increasingly, customers want to know exactly where their delivery is during the day via some form of online or application-based real-time delivery tracking. Customers are demanding (and expecting) retailers and delivery companies to keep them up-to-date on their estimated time of arrival (ETA) throughout the day of delivery so they don’t have to sit indoors waiting impatiently for a ‘morning’ or ‘afternoon’ delivery.

If there’s anything that is going to anger a customer – and ‘encourage’ them to phone in and complain (or heaven forbid take to social media) – is waiting for a delivery for hours.

Real-time delivery tracking boosts customer satisfaction

Since we announced real-time (or in-flight) delivery and driver tracking as a new feature back in February, it has proved to be a very powerful and popular tool for Stream users, not least for delivering an extra level of customer satisfaction.

As well as providing customers with a short duration delivery slot from the beginning of the planning process, Stream users also have the option to enable their customers to track the progress of their delivery in real-time on a dynamic map, along with updates to their estimated time of arrival – all through the tracking screen.

Real-time delivery tracking provides a greater level of information to both customer and user, helping to reduce missed deliveries and customer complaints.

Frequently Asked Questions

What is real-time delivery tracking?

Real-time delivery tracking provides customers with access to all of the order and delivery tracking information they need, such as driver locations and up-to-date ETAs, in real-time. It creates greater visibility over the last-mile supply chain for both customers and businesses as they are able to track the location of delivery drivers using live GPS tracking. This gives businesses the ability to manage any issues on the day of delivery, and enables them to proactively engage with their customers through real-time updates.


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