Dave Pickburn #StreamTeam Update | 20 February 2020 | KPI Dashboards & Reporting
Understand your business better with flexible KPI reporting built into Stream. Set your own Key Performance Indicators (KPIs), visually measure them, and report on them in whatever way you wish.
I’m Dave Pickburn and I am the founder of Stream
What we’re doing with KPI reporting, this is really about putting that power in the hands of our customers to manage their data, to visualise it as they want to, to build the reports they want to.
What it lets them do is measure the performance, understand where people are doing really well, understand where there’s room for improvement.
It was difficult before to get really good, summarised data. So a KPI or Key Performance Indicator, means really they can use that data intelligently to get insights into their business and by getting those insights, they can make changes and improve.
It takes what we already do with Stream and just takes it further. You set your own KPIs, measuring them, reporting on them, in lots of different ways, to whoever you want. Being able to understand your data, understand your business better and make changes to improve it.
It’s about lowering the cost of deliveries, making those more efficient, and as you make them more efficient it becomes greener as well.
It’s also about customer service. We’ve got several layers of customers. So our first level customers, our subscribers if you want, they’re responsible for providing that service
The next level is their customers, and that might be a department store, it might be a business partner. They can report back to their customers what they’re doing right, what they’re doing wrong as well, it should be open and they can help visualise that data.
And then the final mile customer. If you’re monitoring, measuring and visualising this, you can then know what your level of customer service is, and work out where you want to improve that, and how you want to make that better. The more you’re delivering on time, the more consistent you are, the more improvements to customer service you get.
So for instance, you might say “I’m going to make sure that 95% of my deliveries are on time, that they’re within the window that I’ve told the customer that I’m going to be there in” and you can report on that in different ways. So you can say for your primary customers, you could send to them something that says: “We’ve done 98.8% of your deliveries on time in December”.
You could also then go, well, the ones that are going wrong, where are they going wrong? Let’s just drill down into that and have a look at maybe a particular driver, or maybe a particular area. You could get that information visually as well.
We’re splitting into two parts: There is a self-service part that’s available to all Stream customers, where you can download a CSV file that we’ve pre-prepared into a format that makes it really easy to report on runs and deliveries and collections, and build whatever statistics you want around that.
And secondly, we’re also offering to build a database, that we maintain and update, that you can then have a key to, that’s your data, and you can then build your own reports. We’ve been using Google Data Studio, some really good results with that, it looks really nice. You can set filters and it’s free, but there’s also 101 other things. Wherever your tool choice is, that database is there and you can build your own reporting over it.
It’s interesting when you start looking at this data in a graphical way instead of a detailed way, suddenly all sorts of things come out at you. So you’ll be able to get at things like:
- What was my percentage of deliveries on time?
- What was my success rate?
- What was with my utilisation of my vehicles?
- How many hours a day am I using my vehicles?
- How many miles a day am I doing in my vehicles?
- What are my emissions?
It’s surprising what you find when you look at the data, it really is.
More about Stream’s KPI reporting functionality