How Order & Delivery Tracking Can Improve Your Logistics Operations

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Improve customer satisfaction and improve operational efficiency with order and delivery tracking software

Order and delivery tracking is at the core of logistics operations.

Without tracking orders and deliveries, you have zero visibility over your goods between them leaving the warehouse and arriving with the customer.

You can’t give customers accurate ETAs.

You can’t locate goods within your supply chain.

And, you certainly can’t identify and resolve issues on-the-fly.

In short, without tracking orders and deliveries, the end-to-end delivery process can become a blank space, and any tiny hitch can quickly devolve into phone-tag chaos.

So, what’s the solution?

Order and delivery tracking software, of course.

Order and delivery tracking is essential to the smooth and efficient flow of goods. By tracking orders and deliveries, you can:

  • Ensure that customers receive their orders on time and in good condition
  • Identify any problems with the delivery process and take corrective action
  • Improve efficiency (and reduce costs) in your logistics operations.

The Benefits of Order & Delivery Tracking Software

There are many benefits to implementing order and delivery tracking. Some of the most important benefits include:

Improve customer satisfaction

Customers are more likely to be satisfied with their orders if they know where their orders are and when they can expect them to arrive.

Order and delivery tracking software can provide customers with real-time updates on the status of their orders, which can help to reduce ambiguity, cut the risk of missed deliveries, and improve their overall experience.

Improve efficiency

By identifying and resolving problems with the delivery process, you can reduce costs associated with shipping, returns, and customer support.

Order and delivery tracking software can help you identify areas where your logistics operations can be improved, such as by reducing the time it takes to process orders or by optimizing delivery routes.

Reduce costs

These improvements in efficiency and productivity can save you money in the long run.

You can also save money on missed deliveries and re-deliveries. As customers have access to more accurate ETAs, they are more likely to be available at the time of delivery.

Increase visibility

Order and delivery tracking gives you visibility over the entire delivery process, from the moment an order is placed to the moment it arrives with the end customer.

This visibility can help you make better decisions about your logistics operations, such as by identifying potential bottlenecks or by optimizing the use of resources.

Comply with regulations

In some industries, such as healthcare and food and beverage, it is important to be able to track the location of goods at all times.

Order and delivery tracking software can help you comply with these regulations and ensure that your products are delivered safely.

How to Implement Order & Delivery Tracking

There are two main options for implementing order and delivery tracking today:

Using a logistics software solution

Logistics software solutions can provide you with a comprehensive view of the order and delivery process, including live tracking, ETAs, and delivery status in real-time.

With software like Stream, customers can access accurate delivery ETAs throughout the day of delivery with email and SMS notifications and a live tracking link.

Back office staff also have access to comprehensive driver, vehicle and order tracking on the day of delivery, so they can:

  • Identify and resolve issues before they escalate
  • Quickly resolve customer queries
  • Get an at-a-glance overview, with a traffic-light dashboard updated every 60 seconds.

Manually tracking orders and deliveries

There is an alternative to a logistics software solution: manually tracking the order and delivery process.

This involves phone calls between back-office staff, drivers and customers; long periods of uncertainty about the progress of deliveries; and waiting for paper proof-of-delivery documents to arrive back at the office.

None of which is ideal in today’s context of up-to-the-moment updates and real-time notifications.

Order and Delivery Tracking Use-Cases

Order and delivery tracking software has a variety of uses across sectors.

Furniture retailer: focus on customer experience

A furniture retailer can use order and delivery tracking software to provide customers with real-time updates on the status of their orders. This can help to reduce customer anxiety and improve their overall experience.

Food wholesaler: focus on delivery efficiency

A food wholesaler can use order and delivery tracking software to optimize the routing of its drivers. This can help to reduce delivery times, improve customer satisfaction, and make the most efficient use of delivery vehicles.

Pharmaceutical manufacturer: focus on compliance

A pharmaceutical manufacturing company can use order and delivery tracking software to track the location of restricted goods. This can help to comply with strict regulations and identify potential problems early on.

The Importance of Choosing the Right Order & Delivery Tracking Solution

When choosing an order and delivery tracking solution, it is crucial to consider your specific needs and requirements. Some of the factors you should consider include:

The features and functionality of the solution

Stream has everything you need to simplify order and delivery tracking, from real-time order and delivery tracking and automated delivery notifications, to live on-the-day driver and vehicle tracking, Stream gives you tools to track orders and deliveries and communicate that tracking data to the people who need it.

Stream also gives you:

The cost of the solution

Stream is priced competitively, with a subscription model based on the number of vehicles your company is using.

As a result, Stream scales with your business as it grows.

The ease of use of the solution

Stream was built for the web and mobile, and designed with the user in mind.

Both the back-office system and the mobile app look and feel like the apps and tools you’re probably already used to, so anyone who can use a smartphone or a PC for basic tasks can pick it up from the get-go, with minimal training required.

Stream is accessed via the browser and has been developed responsively, so you can use it from any device with an internet connection — whether that’s a desktop or laptop PC, a tablet or even a phone.

The Driver Mobile App is available in the app store for iOS and the Google Play Store for Android users, and it’s set up and used just like any other app on their smartphone.

The level of support offered

Stream gives you access to support around the clock, including:


Order and delivery tracking is an essential tool for logistics managers. By implementing order and delivery tracking, you can improve customer satisfaction, reduce costs, improve efficiency, and increase visibility into your logistics operations.

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